FreighTech
Fractional CMO for Freight, Logistics & Supply-Chain Technology

Senior freight-tech marketing leadership — without the full-time hire.

I step in when pipeline is inconsistent, positioning isn't landing or nobody owns marketing end to end. You get strategy and execution leadership from someone who already understands your buyers, sales cycles and industry.

See Relevant Results Book a 30-Minute Working Session
Blue semi truck on wet road at night with cargo port cranes and shipping containers in background
30+ Years in B2B Marketing

Someone is doing the marketing.
But who owns the outcome?

Pipeline is inconsistent.

Your positioning sounds like everyone else.

Marketing and sales disagree about what works.

Agencies and freelancers are operating separately.

A launch or market expansion is approaching.

The founder is still managing marketing.

These are leadership problems — not requests for more marketing activity.

I become the senior marketing owner your company is missing.

  • Set marketing and go-to-market priorities
  • Sharpen positioning and messaging
  • Align marketing with sales and revenue
  • Direct employees, agencies and specialists
  • Build demand-generation and measurement systems
  • Help leadership decide where to invest — and what to stop
  • Stay involved through implementation, not hand over a deck

An Agency

Executes an assigned scope.

A Consultant

Recommends what to do.

FreighTech

Determines what to do, leads the people doing it, and remains accountable for progress.

Clarity first. Then coordinated execution.

Days 1–30

Diagnose and Align

Audit positioning, pipeline, programs, team, technology and measurement. Agree on priorities and success metrics.

Days 31–60

Build and Deploy

Develop messaging, campaigns, processes and sales-enablement assets. Coordinate internal and external resources.

Days 61–90

Measure and Improve

Review early performance, correct weak points and establish a repeatable operating cadence.

Specific deliverables depend on the company's situation and agreed scope.

FreighTech is a strong fit if:

  • You have product-market fit and need more predictable growth
  • Marketing lacks an experienced senior owner
  • Your team is active but priorities are unclear
  • Sales needs stronger positioning, campaigns or enablement
  • You want leadership that can also direct implementation

Probably not the right fit if:

  • You only want inexpensive content production
  • You are still testing whether a market exists
  • You want a strategist but won't provide access to the team or data
  • You are unwilling to change ineffective priorities
Case Studies

Evidence, not claims.

Results from freight, logistics and supply-chain technology engagements.

Case Study

Rebuilt GTM model for logistics SaaS expanding into the U.S.

Led market entry strategy, repositioned the product for U.S. buyers, built demand generation program and aligned SDR outreach with target accounts.

  • Role: Fractional CMO
  • Client: Tive
  • Outcome: $2.4M qualified pipeline in 90 days

Case Study

Turned stalled inbound into repeatable pipeline

Diagnosed why content and campaigns weren't converting to pipeline, rebuilt messaging for key buyer personas, installed measurement framework connecting activity to revenue.

  • Role: Fractional CMO
  • Client: FRAYT
  • Outcome: 47% reduction in cost per lead

Case Study

Aligned sales and marketing around revenue

Resolved friction between sales and marketing teams, implemented shared revenue metrics, built sales enablement content aligned to buyer stages.

  • Role: Fractional CMO
  • Client: PAXAFE
  • Outcome: 3 enterprise pilots closed

Case Study

Replaced multiple planned hires with smarter operating system

Designed marketing operating model using fractional leadership, existing team assets and selective automation — avoiding 3 full-time hires.

  • Role: Fractional CMO
  • Client: Systech
  • Outcome: Avoided $450K+ in annual headcount cost
View all results
Blue semi truck on wet road at night with cargo port cranes and shipping containers in background
About Jim

Your marketing partner should already understand your buyers.

I've spent 30+ years in B2B marketing — most of it inside freight, logistics and supply-chain technology companies. I've been a founder, a fractional CMO, a VP of Marketing and the person the CEO hands the marketing problem to when nothing else has worked.

I know what a PO looks like in freight. I understand why procurement cycles take six months. And I've sat in enough QBRs to know the difference between activity metrics and actual pipeline impact.

More about my background

Let's identify what is actually blocking growth.

Book a 30-minute working session. You'll leave with three practical observations, a prioritized next step and an honest assessment of whether FreighTech can help.

Book a Working Session