Fractional CMO Services
A Fractional CMO brings strategic expertise as a full-time Chief Marketing Officer but on a flexible, part-time basis. It's ideal for companies ready to scale—but not ready to commit to executive overhead.
Fractional CMOs lead your go-to-market (GTM) strategy, positioning, demand generation, and sales-marketing alignment, so your marketing actually drives revenue.
Fractional leadership has moved from experimental to mainstream among tech startups because it provides flexibility, strategic depth, and faster impact without adding full-time headcount.
Senior marketing leadership for 50–60% less than a full-time hire. Reinvest savings into campaigns, content and automation that move the needle.
Ramp programs in weeks, not months. Scale engagement up (or down) with funding cycles, launches or investor milestones—no lag time.
Freight tech platforms sell into multi-stakeholder buying groups. A fractional CMO aligns ABM, sales ops and storytelling for faster deal velocity.
With deep experience in marketing automation and analytics, FreighTech builds marketing engines that track ROI from lead to revenue—minimizing guesswork.
Clarify your value for shippers, 3PLs, and carriers. Nail your story so it converts.
Orchestrate campaigns that reach the right buyers at the right time across LinkedIn, Google, email, and industry events.
Build dashboards that connect activity to opportunity and prove what drives revenue.
Get marketing, sales, PR, and product working from one playbook.
Strategic thinking for freight tech leaders navigating market shifts
FreighTech isn't an agency or a one-off consultant. We embed like an executive, align leadership and sales, and drive programs that scale—without adding full-time headcount.
Fractional strategy, full accountability
Flexible engagement model (monthly or quarterly)
Proven frameworks from logistics, SaaS, and supply chain leaders
FreighTech was founded by Jim Waters, a 30+ year marketing leader for brands like Systech, Tive and PAXAFE. He has built high-performing marketing engines that combine customer acquisition, branding and AI-driven awareness to drive revenue growth for your logistics and visibility companies.
Let's talk about how fractional leadership can help your business accelerate pipeline and marketing ROI—without adding headcount.