I help logistics and freight-tech companies turn marketing into a predictable revenue engine — without hiring a full team or chasing AI hype.
Content is going out, but pipeline isn't moving
You're publishing blog posts, launching campaigns, and attending events—but when you look at closed-won revenue, marketing's contribution is unclear. Activity doesn't equal results, and your board is starting to ask questions.
SEO, demand gen, and AI efforts feel disconnected
Your SEO consultant optimizes keywords while your demand gen agency runs paid campaigns, and someone just pitched you on AI content generation. None of them talk to each other, and you're stuck being the integration layer between three separate strategies.
Marketing reports activity, not revenue impact
Your weekly marketing update includes metrics like page views, email open rates, and social media impressions. But when sales asks "how many SQLs did marketing generate this month?" or the CFO asks "what's our CAC by channel?"—the answer is either missing or requires three days of spreadsheet archaeology to find.
This isn't a talent problem.
It's a system problem.
Most logistics tech companies don't need more marketing.
They need a modern marketing operating model that actually scales.
Stop relying on one-off campaigns and referrals. I build account-based revenue engines where you know which accounts are in-market, what content moves them forward, and how marketing directly contributes to closed revenue. The result: repeatable, forecast-able pipeline generation that compounds quarter over quarter.
Most logistics tech companies over-hire in some areas and under-resource others. I help you build a lean, AI-augmented marketing function where full-time employees focus on strategy and judgment, while AI and contractors handle execution. You get more output, better quality, and lower burn—without the "we need 10 people" trap that kills cash flow.
I've spent 20+ years inside logistics, freight, and B2B SaaS — helping growth teams stop guessing and start compounding.
We identify what's blocking revenue, then I operate as your fractional CMO — setting strategy, aligning execution, and building the operating model your team runs on.
We use AI and automation to multiply output without multiplying headcount.
AI isn't the product.
Leverage is.
You're a logistics, freight-tech, or supply chain SaaS company ($2–50M ARR)
You have product-market fit but inconsistent pipeline
You want a senior operator, not another agency
You're tired of guessing what marketing should do next
Early-stage experimentation
Companies that want "more content"
Teams looking for cheap execution
Leaders not ready to change how marketing operates
Rebuilt GTM model for logistics SaaS expanding into the U.S.
Turned stalled inbound into repeatable pipeline
Replaced multiple planned hires with a smarter operating system
Aligned sales + marketing around revenue instead of activity
(References and details available in working session.)
U.S. companies are still cutting jobs. Marketing teams are smaller. Budgets are tighter. Expectations haven't changed. Learn how fractional CMOs provide triage, clarity, and calm leadership during uncertain times.
A practical guide to selecting the right marketing platform with an interactive scorecard
Why 2026 demands everyday video for supply-chain marketing teams
Why freight tech needs to focus on pipeline metrics that matter
Your first step is a 30-minute working session, not a sales pitch.
3 clear recommendations
A prioritized action plan
An honest answer on whether I can help