Blog & Thought Leadership

Marketing Strategy for Logistics & Supply Chain Tech

Expert insights on fractional CMO services, go-to-market strategy, demand generation, and revenue growth for freight technology companies.

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Featured Post • Marketing Strategy

Is SEO dead in 2026?

AI search now commands 5.6% of U.S. search traffic and has quadrupled since January 2024. Learn what ChatGPT and Perplexity's rapid growth means for B2B marketers and how to adapt your strategy.

By Jim Waters 5 min read
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AI powers big data analysis and automation workflows, showcasing neural networks and data streams for business. Artificial intelligence, machine learning, digital transformation and tech innovation.
Diagnostic Tool

Is my team ready for personalization at scale?

Assess where your company stands across the eight core capabilities required for true, AI-driven, full-funnel personalization.

Diagnostic Tool 15 min read
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AI powers big data analysis and automation workflows, showcasing neural networks and data streams for business. Artificial intelligence, machine learning, digital transformation and tech innovation.
AI Strategy • Modern Marketing

Marketing's Modern Core: How GenAI and Brand Trust Fit Together

McKinsey research reveals a paradox: CMOs re-prioritizing brand fundamentals while genAI adoption lags. Learn how to use AI to scale trust-building, not replace it.

December 16, 2025 12 min read
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3D Render: Industrial Automation AI Accelerated: Human Like Robot in Industrial Environment. Autonomous AI Powered General Purpose Humanoid Robots Stand in a Row and Work at Factory on Assembly Line.
AI Strategy

Agentic AI Readiness Guide: A CEO & Operator's Field Guide

From GenAI experiments to enterprise-scale impact. Download the free guide with readiness scorecard, 90-day action plan, and lighthouse workflow selection framework.

December 13, 2025 Free PDF Guide
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GTM Strategy

Why Do Traditional Sales Kickoffs Fail? (And What GTM Leaders Do Instead)

Most sales kickoffs feel more like motivation rallies than strategic planning sessions. Teams leave energized but unaligned—and that gap shows up fast in missed targets.

5 min read
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Industry Analysis

Ocean Freight's Real-Time Visibility Revolution

As container tracking technology reaches new maturity, the strategic implications for freight tech marketers go far beyond features—it's about positioning for the inevitable consolidation ahead.

8 min read
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FreighTech Weekly

What Actually Moved in Freight / Supply-Chain Tech

Weekly wrap-up covering C.H. Robinson's 4PL leadership, AI-driven warehouse workforce growth, Mujin's $233M raise, and the USPS-Amazon contract uncertainty.

December 5, 2025 8 min read
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Content Strategy

What is The Best Way to Use Video in Supply Chain Marketing?

Why 2026 demands everyday video—not just "produced" video. How to turn conversations into thought leadership, repurpose content at scale, and build a video operating system.

By Jim Waters 5 min read
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Corporate Strategy

The Culture-Revenue Connection: Why Your Bottom Line Depends on Company Values

New research from the Chartered Institute of Personnel Development reveals the direct link between corporate culture and financial performance.

5 min read
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AI Agents

The Agents Whitepaper Reality Check: What Actually Happened in 2025

Examining what the Kaggle whitepaper predicted versus what actually happened in Q2-Q4 2025—separating hype from reality.

15 min read
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AI & Transformation

The Agentic AI Turning Point: Why Gen AI Failed

CEOs have invested billions in generative AI, yet most are asking: "Where's the ROI?" Discover why Gen AI delivered minimal impact.

10 min read
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Sales Enablement

How Sales Teams Use Intent Data to Drive Pipeline

Sales teams don't have a pipeline problem—they have a prioritization problem. Discover how intent data transforms sales.

12 min read
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Founder's Guide

The Founder's Guide to Scaling Revenue Without Losing Strategic Altitude

How to embrace "building it while flying it" and unlock the next tier of growth with strategic frameworks for revenue.

8 min read
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Demand Gen

Intent Data for Logistics Tech: Where to Find It & How to Use It

A practical guide for supply chain technology companies to identify in-market buyers and turn intent signals into pipeline.

10 min read
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AI & MarTech

How SaaS Marketing Is Evolving With AI

A strategic guide for CMOs on how AI is transforming SaaS marketing organizations - from capabilities to execution.

9 min read
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Growth Strategy

Can Hiring a Fractional CMO Transform Growth?

Exploring how fractional CMO services can unlock growth for fast-growing companies through strategic marketing leadership.

7 min read
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Demand Gen

Why Inbound Is Down in 2025

Understanding why inbound marketing is declining and how marketers can adapt to zero-click search and AI overviews.

8 min read
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AI & MarTech

AI-Powered Marketing

How fractional CMOs leverage AI automation and content engines to multiply marketing output while staying buyer-centric.

8 min read
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AI & MarTech

AI-Powered Marketing for Supply Chain

How fractional CMOs leverage AI automation and content engines to multiply marketing output while staying buyer-centric.

8 min read
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Fractional CMO

Why Are Companies Choosing Fractional CMOs?

Discover the cost benefits, industry expertise, faster time to ROI, and flexibility that make fractional CMOs the smart choice.

6 min read
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Strategy

Building a Revenue Engine for Logistics Tech

How to align sales and marketing to create predictable pipeline growth in complex B2B supply chain markets.

7 min read
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Demand Gen

ABM for Multi-Stakeholder Freight Sales

Account-based marketing strategies that work for long-cycle, complex logistics technology purchases.

6 min read
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KPI Data Analysis and Business Performance Metrics Dashboard Concept, Businessman Reviewing Key Indicators to Improve Strategy, Productivity, Decision-Making for Sustainable Growth, Digital Marketing
Strategy

Revenue Engine Strategy

Strategy guide on aligning sales and marketing to create predictable pipeline growth in complex B2B supply chain markets.

7 min read
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Ready to accelerate your marketing?

Let's discuss how fractional CMO services can help your logistics or freight tech company achieve measurable growth.