FreighTech®
Blog & Thought Leadership

Marketing Strategy for Logistics & Supply Chain Tech

Expert insights on fractional CMO services, go-to-market strategy, demand generation, and revenue growth for freight technology companies. Welcome to FreighTech's thought leadership hub, where we share practical frameworks, data-driven insights, and proven strategies for marketing leaders in the logistics, freight, and supply chain technology sectors. Our articles cover the full spectrum of B2B marketing challenges: from building predictable revenue engines and implementing account-based marketing programs, to leveraging AI for scale while maintaining strategic clarity. Whether you're a founder trying to establish product-market fit, a CMO optimizing demand generation, or a VP of Marketing navigating the shift from activity metrics to revenue impact, you'll find actionable guidance rooted in 30+ years of hands-on experience building and scaling marketing organizations in complex B2B environments.

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Featured Post • Team Building

Marketing Team Hiring Framework for 2026

Build smarter marketing teams in the age of AI

"AI has redefined what 'marketing team' means in 2026"

The marketing hiring playbook has changed. AI has redefined what "marketing team" means in 2026. Learn how to build around capabilities, not titles—leveraging AI to scale execution while keeping strategy human-owned. Essential reading for founders and CMOs planning their next hire.

By Jim Waters
•
January 17, 2026
•
15 min read
Read the Guide
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Pipeline Strategy • Podcast

Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight Tech

Why freight tech companies need to focus on pipeline metrics that matter, not vanity metrics that impress. Learn how to build real revenue engines with ABM and sales alignment.

ABM Pipeline Metrics Revenue Engine
Jim Waters
Jan 23, 2026
8 min
Read Full Article
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ABM Strategy • Intent Data

Your iPhone Is Trying to Tell You Something

What iOS notifications can teach us about intent signals in ABM marketing. Learn how to separate signal from noise and build ABM Focus Mode.

By Jim Waters • January 13, 2026 • 8 min read
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Marketing Strategy • Leadership

Marketing as Investment, Not Cost: Why Your Budget Needs Portfolio Thinking

Stop optimizing marketing like a vending machine. Learn why brands grow through repetition, trust, and familiarity—not instant conversions.

By Jim Waters • 7 min read
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3D Render: Industrial Automation AI Accelerated: Human Like Robot in Industrial Environment.
AI Strategy

What is Agentic AI in B2B Marketing?

Understanding agentic AI and how it differs from traditional AI copilots—a comprehensive definition for B2B marketers.

By Jim Waters • 12 min read
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A Reference for the Rest of Us!®

AI Marketing

for dummies®

Reality Check

AI Helps Ship the Wrong Content Faster

Why freight tech companies are falling behind by chasing AI silver bullets before mastering marketing fundamentals. Learn the ABCs that most companies ignore.

By Jim Waters • 5 min read
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Marketing Strategy

Is SEO dead in 2026?

AI search now commands 5.6% of U.S. search traffic and has quadrupled since January 2024. Learn what ChatGPT and Perplexity's rapid growth means for B2B marketers.

By Jim Waters • 5 min read
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Diagnostic Tool

Is my team ready for personalization at scale?

Assess where your company stands across the eight core capabilities required for true, AI-driven, full-funnel personalization.

Diagnostic Tool • 15 min read
Take Assessment
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AI Strategy • Modern Marketing

Marketing's Modern Core: How GenAI and Brand Trust Fit Together

McKinsey research reveals a paradox: CMOs re-prioritizing brand fundamentals while genAI adoption lags. Learn how to use AI to scale trust-building, not replace it.

December 16, 2025 • 12 min read
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GTM Strategy

Why Do Traditional Sales Kickoffs Fail? (And What GTM Leaders Do Instead)

Most sales kickoffs feel more like motivation rallies than strategic planning sessions. Teams leave energized but unaligned—and that gap shows up fast in missed targets.

5 min read
Read Article
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Industry Analysis

Ocean Freight's Real-Time Visibility Revolution

As container tracking technology reaches new maturity, the strategic implications for freight tech marketers go far beyond features—it's about positioning for the inevitable consolidation ahead.

8 min read
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FreighTech Weekly

What Actually Moved in Freight / Supply-Chain Tech

Weekly wrap-up covering C.H. Robinson's 4PL leadership, AI-driven warehouse workforce growth, Mujin's $233M raise, and the USPS-Amazon contract uncertainty.

December 5, 2025 • 8 min read
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Content Strategy

What is The Best Way to Use Video in Supply Chain Marketing?

Why 2026 demands everyday video—not just "produced" video. How to turn conversations into thought leadership, repurpose content at scale, and build a video operating system.

By Jim Waters • 5 min read
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Corporate Strategy

The Culture-Revenue Connection: Why Your Bottom Line Depends on Company Values

New research from the Chartered Institute of Personnel Development reveals the direct link between corporate culture and financial performance.

5 min read
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AI Agents

The Agents Whitepaper Reality Check: What Actually Happened in 2025

Examining what the Kaggle whitepaper predicted versus what actually happened in Q2-Q4 2025—separating hype from reality.

15 min read
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AI & Transformation

The Agentic AI Turning Point: Why Gen AI Failed

CEOs have invested billions in generative AI, yet most are asking: "Where's the ROI?" Discover why Gen AI delivered minimal impact.

10 min read
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Sales Enablement

How Sales Teams Use Intent Data to Drive Pipeline

Sales teams don't have a pipeline problem—they have a prioritization problem. Discover how intent data transforms sales.

12 min read
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Founder's Guide

The Founder's Guide to Scaling Revenue Without Losing Strategic Altitude

How to embrace "building it while flying it" and unlock the next tier of growth with strategic frameworks for revenue.

8 min read
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Demand Gen

Intent Data for Logistics Tech: Where to Find It & How to Use It

A practical guide for supply chain technology companies to identify in-market buyers and turn intent signals into pipeline.

10 min read
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AI & MarTech

How SaaS Marketing Is Evolving With AI

A strategic guide for CMOs on how AI is transforming SaaS marketing organizations - from capabilities to execution.

9 min read
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Growth Strategy

Can Hiring a Fractional CMO Transform Growth?

Exploring how fractional CMO services can unlock growth for fast-growing companies through strategic marketing leadership.

7 min read
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Demand Gen

Why Inbound Is Down in 2025

Understanding why inbound marketing is declining and how marketers can adapt to zero-click search and AI overviews.

8 min read
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AI & MarTech

AI-Powered Marketing

How fractional CMOs leverage AI automation and content engines to multiply marketing output while staying buyer-centric.

8 min read
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Fractional CMO

Why Are Companies Choosing Fractional CMOs?

Discover the cost benefits, industry expertise, faster time to ROI, and flexibility that make fractional CMOs the smart choice.

6 min read
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Strategy

Building a Revenue Engine for Logistics Tech

How to align sales and marketing to create predictable pipeline growth in complex B2B supply chain markets.

7 min read
Read Article
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Demand Gen

ABM for Multi-Stakeholder Freight Sales

Account-based marketing strategies that work for long-cycle, complex logistics technology purchases.

6 min read
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Strategy

Revenue Engine Strategy

Strategy guide on aligning sales and marketing to create predictable pipeline growth in complex B2B supply chain markets.

7 min read
Read Article

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