Services

Fractional CMO leadership for freight-tech.

Strategy and execution from someone who already understands your buyers, your sales cycles, and your industry. No onboarding ramp. No learning curve. Just decisions and momentum.

What you get.

No retainers for vague "strategy." No decks that collect dust. Every engagement starts with a working session and leads to action.

Strategic clarity

Positioning, messaging, and go-to-market strategy that's actually grounded in your buyers and your market — not generic frameworks.

Pipeline architecture

Design, build, and run the demand generation engine — from ICP definition to campaign execution to sales handoff.

Sales & marketing alignment

Shared metrics, shared language, shared priorities. Close the gap between what marketing builds and what sales actually needs.

Team leadership

Mentor existing marketers, define roles that make sense, and bring in specialist contractors when needed — without permanent headcount.

Tool & process simplification

Cut what isn't working. Keep what is. Build a tech stack and workflow your team can actually maintain — especially post-layoff.

Investor-ready narrative

For companies raising or prepping to raise — positioning, deck narrative, and market story that makes your growth credible.

How it works.

Three stages. No fluff. Every step produces something useful.

1

Working session

A 30-minute conversation about what's actually happening. You talk. I ask hard questions. We both figure out whether there's a fit.

You walk away with: 3 observations, a prioritized next step, and an honest assessment.

2

Scoped engagement

A focused sprint with clear deliverables. Could be positioning, pipeline build, team restructure, or all three. Time-boxed. Priced upfront.

Typical: 90-day initial engagement with weekly leadership and monthly board-ready reporting.

3

Ongoing leadership

When the sprint works and you want to keep the momentum. Fractional, not full-time. You get a senior marketing leader embedded in your team.

Ongoing monthly retainer with clear quarterly goals and exit criteria.

Not a fit for everyone.

Fractional CMO engagement works best when you're ready to act. Here's when it's right — and when it isn't.

Good fit

  • You need senior marketing leadership but can't justify a full-time CMO
  • Pipeline is inconsistent and nobody owns the end-to-end
  • You just went through layoffs and marketing needs to rebuild with less
  • You're raising capital and need a credible go-to-market story

Not a great fit

  • You want someone to execute tactics without strategic input
  • You're looking for a quick fix without changing how things work
  • Your team isn't ready for honest feedback and hard decisions

Start with a working session.

No proposal. No pitch deck. Just a practical conversation about what's blocking growth and whether FreighTech can help.

Book a Working Session